Business Development Manager – Private Care Sector
Location: London (Remote initially, transitioning to hybrid)
Salary: £45,000 – £50,000 base + attractive commission and bonus structure
Contract: Full-time, Permanent

Are you passionate about transforming care through technology? Join a leading UK healthtech company with over 20 years of experience in remote patient monitoring. Profitable, respected, and rapidly scaling, we’re on a mission to revolutionize care delivery and outcomes by leveraging technology where it matters most.

Role Overview

As a Business Development Manager, you will play a key role in driving growth by identifying, pursuing, and closing new business opportunities within the UK private care sector—including care homes, domiciliary providers, and retirement villages. You’ll use your sector expertise and network to accelerate market penetration, customer acquisition, and revenue expansion.

Key Responsibilities

• Source, qualify, and win new clients aligned with our scalable growth strategy.
• Leverage your care sector network to generate and progress sales opportunities.
• Develop and maintain strategic customer partnerships to ensure high conversion and long-term engagement.
• Manage the full sales cycle: lead generation, tailored demos, proposals, and contract negotiation.
• Monitor sector trends and competitor activity to identify new growth opportunities.

Requirements

• 5+ years of B2B sales experience in the UK private care sector.
• A strong, active network within care homes, domiciliary care, or retirement living.
• Proven track record of exceeding sales and revenue targets.
• Deep understanding of care sector procurement and CQC frameworks.
• Skilled in managing complex B2B sales cycles and CRM systems.
• Excellent negotiation and presentation skills, including with C-suite stakeholders.
• Full UK driving license and willingness to travel to client sites.
• Self-motivated, results-driven, and growth-oriented.

Highly Desirable

• Experience in medtech or healthtech sales.
• Existing relationships with major care providers (e.g., Barchester, Care UK, HC-One).
• Experience introducing technology into established care environments.

Benefits

• Car allowance for client visits and travel.
• Company-run pension scheme.
• Highly attractive commission structure with accelerated rates for overachievement.
• Travel opportunities to industry events and client meetings.
• 25 days holiday + bank holidays.
• Flexible hybrid working model.
• Career development through training, mentorship, and advancement programs.

Why Join?

• Be part of a profitable, ambitious team driving innovation in care technology.
• Make a measurable impact on care outcomes across the UK.
• Enjoy accelerated earning potential and clear career progression.
• Thrive in a collaborative, customer-focused culture.